FREE 10GB
Airtel is sending a notification to its post-paid users that they can get additional 10GB data for Rs 100.Published on 22,Fab: Begin the telecom wars have. A day after Jio announced the Prime serviceand said that it would offer 30GB 4G data for Rs 303, Airtel is sending a notification to its post-paid users that they can getadditional 10GB data for Rs 100.This data, surprise offer by Airtel, will be in addition to whatever the existing plan the users subscribes. This means if you have a Rs 500 planthat gives you 3GB data, you will be able to spend another Rs 100 and with the total monthly price of Rs 600will be able to get 13GB 4G data from Airtel. Essentially Airtel’s offer makesthe data as cheap as the Jio data, although overall the cost of Jio is still lower and the Jio plan is still simpler. It is also available all Jio users whereas the Airtel offer could be selective to specific users.This is not the first time Airtel has responded to the threat from Jio. Since Jio was launched publicly on September 5, Airtel and Vodafone, which are the two biggest telecom operators in India, are keeping a close watch on it. Although in the beginning they didn’t respond, by December they were coming out withnew plans day after day. This is something Reliance chairman Mukesh Ambani highlighted in on Tuesday while he launched the Jio Prime. “In the last few months, hundreds of offers have been launched by the industry. These plans have created a lot of confusionin the market and customers are having what I call data and value anxiety, whether they are getting the best value for the price that they are paying,” said Ambani. He then added that Jio will match all these offers and provide consumers 20 per cent more data.While the threat from Jio is formidable for companies like Airtel and Vodafone, in the last couple of months they have been able to respond in a fairly well-thought out manner and has retained customers. Airtel has revamped its pre-paid plans as well as has made Infinity Plans for post-paid consumers cheaper. Vodafone, meanwhile, has come with new Red plans as well as has launched the innovative Rs 15 top up plan, which gives consumers unlimited 4G data for one hour. Essentially, the Vodafone’s hourly plan offers data at a price that is even cheaper than what Jio provides.
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